Build the Next Great Brand
We work alongside consumer founders in the early stages, providing aligned capital, industry relationships, and experienced DTC insight to support thoughtful growth from the start.
The Sunstone DTC Initiative
The Sunstone DTC Initiative is where consumer founders find their footing, their community, and their next move.
Southern California is one of the most diverse and under-leveraged innovation regions in the world. Through our DTC-focused efforts, we're committed to helping dedicated consumer founders access the capital, talent, and infrastructure needed to build the next generation of iconic brands.
What We Provide
Comprehensive support across four key pillars, designed to give consumer founders an unfair advantage.
Capital
Fuel for your next chapter, whether that's finding product-market fit, building a team, or scaling what's working.
Connection
A curated network of operators, advisors, and partners who've scaled iconic consumer brands.
Resources
Go-to-market strategy, e-commerce infrastructure, and hands-on growth support from day one.
Focused Verticals
Deep industry expertise across the categories where next-generation brands are being built.
Where We Invest
We back consumer brands across these categories, partnering with founders who are redefining how people shop, eat, and live.
How It Works
From application to partnership in three simple steps.
Apply
Submit a short application about your brand, vision, and traction. Takes less than 5 minutes.
Meet
Selected founders are invited to an introductory conversation with our investment team.
Launch
Receive capital, resources, and join a community of dedicated consumer brand builders.
Who We're Looking For
We partner with ambitious founders building the next generation of consumer brands.
- Seeking $50K – $1M in capital support
- Building in consumer verticals (Fashion, Beauty, Electronics, Food & Beverage, Lifestyle)
- Innovative, mission-driven founders
- Strong understanding of the DTC landscape
- Ready to scale and build an iconic brand
Next-Gen DTC Brands
Start Here
SVIC's DTC track is designed to support consumer founders with early-stage capital, industry guidance, and a network of trusted connections, along with practical resources to help brands grow across Fashion, Beauty, Consumer Electronics, Food & Beverage, and related categories.
Questions? Reach us at community@sunstoneinvestment.com